Blog in PW asks published authors, "Speaking as a reader, I say, "What's to do? Don't the publishers advertise, market the book, set up signings and get you on Oprah? "..... After listening to the authors, it appears to be more like, "Every writer for themself." I'm assured that the "big name" authors are promoted by the publishers, but regular, everyday writers are left to their own devices." "So, what's the most effective method to promote a new book? The talk shifts to conferences and what to bring. Bookmarks are the favorite, along with magnets, pens, button pins, candy and calendars. Then setting up your own book signings." I also suggest calling bookstore and ask for a book singing.
"Keeping your website updated is key. You want to have your new book front and center, with a clickable button that allows prospective readers to "Buy the Book." .... www.author-illustr-source.com listed writers and illustrators is a good example and cost effective. What do you say?
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